“Improve your performance by improving your attitude.”

-Anon

What I think this statement means is that you will always be a better performance as you have a good attitude. This also a good way to be a better succeed. 

“Choosing the Right is always the right thing to do.”

-Alex Linares

What I think that this statement means is that choosing the right will always lead you to some good path with or without company. CTR is another way for you to succeed and have a good life. So CTR not CTW.